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'If you build it, they won't come': Bison Ventures founders on scaling frontier tech

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Pragmatic Innovation in Startups

This chapter emphasizes the importance of practicality and customer needs in startup pitch decks, using Cobot as a case study for successful product development. It critiques traditional linear development processes and highlights the necessity for founders to balance technical skills with commercial insights, especially in frontier technology. Additionally, it underscores the value of diverse founding teams and practical strategies for rapid iteration and effective market engagement.

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