Transforming User Engagement Through Optimized Paywalls

This chapter explores strategies for improving the onboarding experience and paywall design to boost user engagement and conversion. It emphasizes the importance of presenting outcomes over features and highlights a successful paywall redesign that significantly increased conversion rates.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/