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4min chapter
3 Reasons Why Subscription Businesses Fail - Nir And Far
Nir And Far: Business, Behaviour and the Brain
Introduction
Nathan Latka from founderpath.com is a SaaS expert who started the company to give founders an alternative path to working with VCs and banks. According to Gartner, only 20 percent of subscription businesses will succeed in increasing customer retention. What makes an otherwise promising subscription business bleed customers? How can companies engender loyalty to hold on to their subscribers?
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