Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
Champagne Strategy
00:00
Exploring Brand Campaigns and the Rise of Double Duty
This chapter delves into the debate about whether it's possible to deliver both brand and performance in one campaign. The speaker shares their observations of things that have grown brand more efficiently than traditional brand campaigns and expresses concerns about teams being led astray by the allure of brand campaigns without achieving their goals.
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