6min chapter

The Revenue Formula cover image

How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

The Revenue Formula

CHAPTER

Leveraging LinkedIn for Sales Success

This chapter explores the strategic use of LinkedIn for sales, emphasizing the need for balance between social selling and traditional techniques. The discussion highlights the importance of founder support and teamwork in building a credible brand presence while addressing the challenges of content creation and team engagement.

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