Maximizing Retention: Tactics for Reducing Subscription Churn
The Unofficial Shopify Podcast
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Is Your Subscription Conversion Rate Really Good or Bad?
Shopify is able to replace the checkout which created issues as kind of a strange experience mostly it worked but also there were trade-offs. The typical conversion rate in e-commerce is like man if you get over two and a quarter that's excellent in subscriptions, he says. Once somebody becomes a subscriber over a one-time customer the customer lifetime value goes up by 200 to 300 according to Shopify.
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