3min chapter

My First Million cover image

Fyre Festival's Billy McFarland Tells Us His Next Move, Lessons Learned In Jail, and More

My First Million

CHAPTER

Fire Festival - What's the Marketing Game Plan?

Magnisse: The fire app was meant to like let you book a artist, right? But at some point the two kind of almost flipped in importance and fire festival became the overarching thing. Magnisse has had this physical card that will cost me like $2 to make per card and then a crazy townhouse. They didn't have access to a multimillion dollar townhouse in downtown Manhattan when they're 23 years old. So it took these two like inaccessible things, gave it to my customers and use that to launch a business on top of fast forward to fire.

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