Chad started a brewery award winning recipe. His sister Nancy did the marketing. She collected tons of email addresses and then she sent out three emails. The three emails they sent they had in Smiley Happy People. What all should our listeners have so that they don't let a murderer into their business? But real quick, what do we need in our sales funnel?
Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you.
In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.
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