Arnie, New Branding

You got to keep your brand alive because right now you're on the front of everyone's mind, right? If you don't do feats, if you don't keep this up, then people are going to start to forget about you. And you know what? An annoying thing happened this week. I heard that there's another Arnie in food. There's someone named Arnie the Parrot. Yeah, there's kind of a fun musicality to that. Sounds like maybe I have to sound familiar. How is Arnie spelled? Just by the way you said it, and the fact that Parrot is the surname, I'd have to assume A-R-N-E