3min chapter

Brand Next cover image

Episode 1 | How brands get started in Web3, with Diego Borgo

Brand Next

CHAPTER

The Role of Specialty Divisions in Branding

There is a pattern that you're starting to see with brands who are serious, the brands who are really leaning in. So there are usually two ways. One is they create a task force or smaller teams where they sort of like, you know, got the people that they think should be within the conversation. Or depending on how much they want to go deep into it, they are outsourcing to firms that are already more knowledgeable and can take some of the liability out of their hands.

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