3min chapter

The So What from BCG cover image

Who Is Building the Metaverse? And Does It Matter?

The So What from BCG

CHAPTER

The Metaverse: A Revolution in Connecting With Clients

In the Metaverse, you as an individual have an identity that is purely anonymous defined by your wallet. Imagine you can take your Facebook information to Amazon and to Google seamlessly based on what you decide. That's a huge revolution. And I think this like makes, I almost want to say makes brands feel like family because you're in their world with them.

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