TikTok's superstar economy – how live-streaming is turning social media into a game played for money
Future Tense
Unveiling the Intricacies of TikTok Live Gifting Economy
Exploring the complex system of virtual gifting on TikTok Live, revealing the financial flow from real money to virtual coins and diamonds in streamers' accounts. The chapter uncovers TikTok's significant cut, leading to reduced spending from users and highlighting the financial dynamics in the platform's superstar economy.
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