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How I Built This
How two friends decided to take the tools of innovation and apply them to one of the least innovative products, socks. They ended up building a multi-million dollar company, Bombus. Over the course of 10 years, David and Randy have managed to build Bombus into a business that does more than a quarter billion dollars in revenue. The opportunity for innovation is often found in the most boring places, in products that we don't even notice.