What's the Biggest Switching Cost?

Data and information that you're storing in your application would be difficult for people to take elsewhere. For example if you've been running your business on Gmail and Google workspaces for the past 15 years all of your companies Google Docs are in Google Docs, which is a powerful form of switching costs. You can't do that with social networks like Facebook or Instagram where users cannot download their entire experience from one service over another. The real difference here is I think of that like email versus Facebook right like if you want to change email accounts you can just forward every single email you've ever received over to your your new email address downloading all of your contacts re-upload them set up a forwarding