Branding an AI company - S04E04 with Lin Zagorski Latimer
Inside Marketing Design
00:00
How to Design for Different Target Audiences
It was really tempting to kind of develop a brand, especially for like the government that was different than our main brand. I think AI is a little bit special in that it's like so futuristic and hyped up that you have the leeway to be a little bit more forward thinking with the brand design. The feedback from the Fed team was actually like, our customers really like the scale, like cool part of the brand. So love hearing that feedback super, super nice.
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