8min chapter

How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

How I Built This with Guy Raz

CHAPTER

Importance of Storytelling for Brand Building and Coffee Bean Production Process

The chapter emphasizes the significance of genuine storytelling in brand building and delves into the process of coffee bean production from harvesting to roasting. It also involves discussions about branding, personal narratives, and connecting with customers on a deeper level.

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