The Importance of Multi-Platform Strategy

I mentioned TikTok. We got to talk about TikTok in the moment talking about being on the nose. It's another weird moment in our lives is TikTok, it's massive. Take over so much entertainment time yet it might go away or it might not. I don't know but what do you tell brands or our brands right now saying God I just don't know if I should even do anything there? You always had your plan for the worst whether whether a platform might just not work a moment or it might go literally get banned.