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Ep. 922: Dan Sullivan Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Cost of Marketing

Kindle sales in the first week are a cost of marketing if you're thinking about the money that you're not going to get from that. But it's gone viral so far as far as we can see. I was shooting for 50,000 by Christmas and we had 75,000 by election days. We got 40,000 hits right off the bat. And then the next week it jumps back to $13.

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