2min chapter

The Inquiry cover image

Can microbes feed the world?

The Inquiry

CHAPTER

The Yuck Factor in Precision Fermentation Foods

Maria Banovich studies how consumers react to innovative new foods. She says sometimes the very thought of genetically modified organisms making food can trigger a visceral response. The yuck factor is in marketing psychology we call the act factor anything related to kind of these technophobic sentiments so kind of induces fear, repugnance, these kind of sentiments.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode