The Inquiry cover image

Can microbes feed the world?

The Inquiry

00:00

The Yuck Factor in Precision Fermentation Foods

Maria Banovich studies how consumers react to innovative new foods. She says sometimes the very thought of genetically modified organisms making food can trigger a visceral response. The yuck factor is in marketing psychology we call the act factor anything related to kind of these technophobic sentiments so kind of induces fear, repugnance, these kind of sentiments.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app