15min chapter

Your Brain On cover image

Your Brain On... Misinformation

Your Brain On

CHAPTER

Scientists as Communicators in the Age of Misinformation

This chapter explores the crucial role scientists must play in effectively communicating to combat misinformation, particularly in the wake of the pandemic. It highlights the need for emotional engagement, collaboration, and improved communication skills among researchers to rebuild public trust in science. The discussion advocates for educational reforms and regulatory measures to enhance scientific literacy and address the societal challenges posed by misinformation in today's technology-driven landscape.

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