How to Communicate Difficulty to Clients

I think people have kind of unrealistic expectations about how quickly it's possible to write software. And so we, when speaking with clients now, we really try to focus on and understand what the, what the business priorities are. A key part of that for us is, as in the past few years, especially has been involving user experience experts in that process. How do you communicate that difficulty to clients? That's a great question. We just turn up and call it. No. Not their problem anymore. Yeah.