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029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
The Long Game
How Does the Growth Team Work With the Growth Team on Shopify?
Growth and content is an interesting relationship, the growth an esio, and constant relationship. One of the ways that we found was pretty typical was this distribution focus. We team called channel acceleration, and they're really focused on taking the largest surfaces of our cussom acquisition apparatus to identify opportunities so ti can prove a business outcome. The editorial team in thopify, figuring out the right articles to write. They partner with s c o to y, you know, not new areas to go into but cross tinking opportunities.
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