If a person were to start today, and I know that you coach a lot of students who are starting today, what are the tactics that work in 2023 that weren't available then? You know, not much. What you're ultimately trying to do is bring people back to your shop over and over and over again until you develop a reputation or a brand. The same things hold true collecting emails, collecting SMS, creating Instagram audiences, other social media audiences, and really just content.

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