5min chapter

Plain English with Derek Thompson cover image

Elon Musk's Reign of Chaos and Mark Zuckerberg's Metaverse Madness

Plain English with Derek Thompson

CHAPTER

Will Elon Musk's Twitter Strategy Work?

Twitter is facing a major revenue collapse because advertisers are pulling back their spending on the platform. Musk's plan to turn around Twitter right now seems to be based around the idea that users should pay $8 a month to be verified, and then maybe to benefit from certain increases in visibility in replies and searches. But this is a company that is still 89% of its revenue comes from ads. And so I think the strategy here is to diversify away from that.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode