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#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science
How to Make YouTube Videos Work for You
The thumbnail itself, even if we were to just conservative say, okay, the click part of that equation is basically 40% of it. So packaging for me is just that whole psychology around thinking of what we can put in front of the viewer that's gonna make them click on this video. In terms of coming up with a good title and thumbnail, like for title, there's a few best practices for me. It's always keeping it really simple. People sometimes confuse simple and short. I do have a preference for short titles, but sometimes you can have a title that's a little bit longer,. If it's still really simple and easy to read, that's important and that can
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