Joe's Reaction to the Media Math Story

"I just, I felt like it was a little bit grandiose," he says of the end of media math. "It's not untrue that media math source and all of that stuff ... might be a little grandiose to say... we were the trailblazer" He feels some compassion for Joe because you invest a lot of your time into something,. But people call their companies their babies; parents mess up their kids.