Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

Business of Art: The Entrepreneurial Mindset & Music

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

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Managing Risk in the Music Business

This chapter delves into the management of risk in the music business, highlighting the importance of leveraging unique advantages while being mindful of the inherent risks. It contrasts the aggressive strategies of smaller brands with the more cautious approaches of larger companies as they balance high-stakes investments with safer options.

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