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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

The Five Light Bulbs: A Guide to Selling Advice

"I'm very much at a transition point in my career, which started two years ago when I first came up with this crazy idea about these light bulbs," he says. "Now I'm transitioning from being a consultant, a coach, a service provider, to having a more of like a real business." He is working on a book now, but it's not the five light bulbs book.

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