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4min chapter
E104: Operators Assemble
OPERATORS
Optimism in Consumer Goods and the Power of Data Attribution
This chapter explores the current landscape of consumer goods and the growth potential amidst recent challenges. It emphasizes the importance of first-party data and multi-touch attribution for enhancing customer journeys, while highlighting Northbeam as a valuable tool for brands seeking efficiency in customer acquisition.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode