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EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
Is Retail the Most Underutilized Source of D2C?
Retail is one of the most undervalued pieces of retail, says D2C CEO. Pharmacists are a great place to start because people ask questions about their health and they're used to doing that with medications. If you can make those retail locations to your salespeople as brand ambassadors in a way, it does really well.
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