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You Have More Influence Than You Think

New Books in Sociology

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The Journey to Understanding Influence

This chapter recounts the speaker's transition from advertising to academia, focusing on their insights into social psychology and the nature of influence. It contrasts traditional advertising techniques with a more authentic, human-centric approach, stressing the importance of recognizing one's inherent impact in social interactions. Through classic experiments and real-world examples, the chapter illustrates the subtlety of influence and the responsibility that accompanies it.

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