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How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81
The Game w/ Alex Hormozi
Why Better Leads to Bigger?
The biggest source of innovation for you will come from your customers. If you can expect the fact that your customers are not going to be satisfied ever, then you can target it around making things better. As soon as you run the four minute mile, they just expect the four minutemile every single day. And if you're not comfortable with that, then you shall probably not be business.
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