Is Your Brand Using Digital or Loyalty Programs?

The J crew one interesting as well because then I think they must have done some consumer research. They've always offered monogramming it just hasn't been included as part of their loyalty program loyalty program sure okay so they probably have a fix on it. Yeah, they have the data. Well, yeah, very curious to see how those evolve really interesting and I think it points out to two different strategies and you can combine them but I think driving people to your digital asset as well as a great thing because you're going to get more behavioral insights in that way.