Navigating Franchise Management in Gaming

This chapter explores franchise management strategies in the gaming industry, focusing on the impact of intergenerational play and brand nostalgia as seen with LEGO. It discusses the competitive landscape shaped by dominant games like Minecraft and Fortnite, emphasizing the significance of player loyalty, social interaction, and the evolving identity formation in children. Additionally, it contrasts the innovative potential of private companies with the cautious nature of public ones, underscoring the need for strategic investments in creativity and long-term digital engagement.

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