How to Fix a Brand That's Been Ignoring Retention for Two, Three, Four Years

The easiest, like quick win is to find the product that a whole bunch of people have bought one of and see if you can get them to buy more. It's playing on a lot of different psychological principles. People will buy one product in your lineup and they either just don't know the algorithm products or they don't know why it would benefit them. So then, so we're going to take those two things and bundle them up. And it's a package that doesn't exist on the website. Like no one else can find it. It's just offered through email to this particular segment. You know, that kind of thing makes people really excited. But that's a really quick

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