‘Barbie’ and ‘Oppenheimer's’ Epic Weekend Face-Off
The Town with Matthew Belloni
00:00
The Unusual Landscape of Tracking
The tracking this summer has sort of been all over the place because people are using comps from a pre-COVID time and we may be in an entirely new world order here. We look at how they performed theatrically at the Bob's office. And then we kind of triangulate the numbers and we arrive at a survey forecast within an arrow range. That's how tracking works. But obviously that opens it up to problems if the entire marketplace shifts, which after COVID, it sort of has happened.
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