#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
I Don't Do PR. I Dont Do Marketing. I'm a Marketing and PR Manager
After four years of in writing, I was now finally, okay, I'm doing this stuff. And then one of my clients has hired me and I was more than happy to close down my nascent business and join the large global recruitment firm of Robert half. For the ensuing four years I was doing marketing and my new title was marketing and PR manager. It turns out that's exactly what I was doing. That sort of began the real journey.
Transcript
Play full episode
