3min chapter

The Bootstrapped Founder cover image

51: Finding an Audience for Your Side Business

The Bootstrapped Founder

CHAPTER

How to Find the Right Audience for Your Business

No business was ever successfully built by a founder who didn't care about the people they were selling their product to or serviced. So let's get this audience list that you now and go to the second step, which i call affinity. Find out how much you care about them. And for every ron ous spread sheet, need to produce a rating between zero and ten.

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