4min chapter

Build Your Thing – The Podcast For Content Creators cover image

How to Find Your Voice as a Thought Leader (With Christina Frei)

Build Your Thing – The Podcast For Content Creators

CHAPTER

How Do You Connect the Dos and Don'ts Between Marketing and Perception?

Marketing is all about perception. So how do you actually connect the dots between what other people perceive and your strengths? I call it a marketing archetype, if you figure out that sort of way of being, it makes a lot of the other work much easier. There are nurturers and adventure guides and door openers, steady presences and celebrators. Those are the five main categories.

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