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24min chapter
YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
The Andrew Faris Podcast
Navigating YouTube Advertising Dynamics
This chapter explores the performance differences between YouTube TV and standard YouTube ads, emphasizing challenges in audience targeting and spending power. A focus on YouTube Shorts reveals its potential for engagement and ad effectiveness, while smaller brands encounter obstacles in entering the platform. The conversation emphasizes the importance of measuring incrementality and effective CAC strategies, offering insights to maximize advertising efficiency on YouTube.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode