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Are You Going to Find Your Soulmate Right Now?
The leading theory is that you got to take care of yourself and maximize independence. When women are ovulating, like we were talking about before, they're really interested. Their sexual desire goes up. And so the first study I ever did was looking at women's clothing preferences across the ovulatory cycle. It was just, it was sexier. They wanted to look more fashionable. So they were spending more money and choosing more items that were sexy when they were ovulating and less so when they weren't.