The Importance of Empathy in Strategic Design

In this episode, I spoke with Martina Gobec, she is a strategic design manager at vertical in Copenhagen.

We talked about her journey from Visual design to experience design to ending up being a design manager. Martina shared her learning on this journey and how to think more strategically within the design process.

She shared her vision about the role of design in the future.

We also talked about the importance of ethics and sustainability in our future design process.

Find Martina Gobec:

Medium: https://medium.com/@martinagobec

Linkedin: https://www.linkedin.com/in/martinagobec/

Twitter: https://twitter.com/frecklem

Instagram:   https://www.instagram.com/freckle_m/

Her resources

McKInsey Business Value of Design report, Bud Cadell and his company Nobl, focusing on organisational design, Stop designing for yesterday(sdfy), Jane Fulton Suri, John Maeda, Benedict Evans, Jessica Walsh, Jon Kolko, UK Design Council,

Nathan Shedroff, Christina Wodtke, Julie Zhuo, Leisa Reichelt, Mike Monteiro