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Is There a Hyper Local Audience Building Strategy?
There are a lot of fun and horrible examples of platforms failing pretty aggressively. There's an apt that we talk about in the book that raised forty million dollars. And everyone has blank feeds because they didn't have when you think about audience building, right? If those things aren't all in sink, thena it can fall on its face. Do you think one of those, the one that really resinated with me was that open table example, where even if you're not bringing a single consumer to the table, you're still doing something good?"