How to Scale Your Marketing Channels to Capture Demand

The challenge of course is that your channel attribution is going to be fractional, right? They're going to have a paid search touch point and an organic touch point. So what we try to do is allocate back on a fractional basis, the vet new customer to the individual marketing channels. And once a channel has tapped out, I would go back and start a new channel. At Indicino, we had at one point over the course of two years, I think we put a hundred and fifty podcasts by through it. That ended up being my lowest CPA channel.

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