Change the Way People Live in Cities

The direct costs in the bike, the labor cost currently is less than 15 % of the cost. So you chase a reduction from maybe 15% labour to five%. You put the company at risk in that transition. It's taken us forty five years to build this team. Our mission is not to make mass of profits. Our missions is to change how people live in cities. And i don't think we will ever go back to what we had. What's going on in paris is breath taking. In the last three or four years, it as transformed in terms of the number of people cycling.