
Mark Friedberg, MD, SVP of Performance Measurement & Improvement at Blue Cross Blue Shield of Massachusetts
Becker’s Payer Issues Podcast
00:00
Introduction
This chapter delves into the innovative pay for equity financial payment model implemented at Blue Cross Blue Shield of Massachusetts. Dr. Friedberg explains the model's incorporation of equity as a fundamental aspect alongside quality and affordability, highlighting the strategic pivot in 2020 towards emphasizing equity in healthcare delivery.
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Transcript


