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#112 Brain food with Steve Portigal, Pete Trainor & Anjan Chatterjee

UX Podcast

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How to Make People Feel Good About Theirself

I think something like an application and a signup process, absolutely you should be slick, quick, frictionless. I think when people are seeking answers to things that, arguably, they could find themselves if they weren't complacent. So, Google has been very good at teaching us to ask one question and get the answer as the top result. We would almost advocate not giving people the answer straight away,. asking them a couple of questions to see if they already knew the answer that they were seeking. And just trying to break down, I think, some of this mentality of everything quickly is not good for the brain. It's making bits of the brain smaller and we need to start making

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