The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers cover image

How to Visualize the Invisible: Metaphors, Models, and Meaning (with Stephen P. Anderson)

The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers

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The Power of Metaphors in Business Solutions

This chapter delves into the role of metaphors in enhancing problem-solving within business contexts, showcasing their ability to clarify complex ideas. Through examples like the gardening metaphor for culture and personal anecdotes related to health insurance, it illustrates how effective visualization can aid understanding.

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