The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards

The Smart Passive Income Online Business and Blogging Podcast

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The ThUD Factor in Training

A lot of people think there's a saying in this business called the THUD factor. The more stuff you can put in the box, the louder the THUD it makes when it hits the ground. But I mean, what about you, Pat? If you're going to buy a training, do you want a training that's 25 hours of training or just shows you how to do the thing? That's why Michael Hyatt's five days to your best life ever course was so great because it was very, very just what you needed to know and that's it.

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