Mobile Web Experience Boosts Retention

Every day, millions of people visited artist playlists and album pages on the mobile web side but weren't able to play music because of ap downod friction. Not having a complete mobile experience was herdi their growth potential. We helped them face this challenge by experimenting with progressive web aps and native aps. The results were impressive. They saw a 54 % increase in day one plays, a sustained 14 % increase in active users all the way through day 60. When people have access to a robust mobile web experience, they are actually more likely to down oat their ap.